| fashioning the image of things to come |
MakeOver Media's Linda Arroz on the cover of Big Beautiful Woman magazine
Meet the two principals of Makeover Media...
LINDA ARROZ
is a well-known television personality and spokesperson for the fashion industry. Arroz has shared her unique perspective on fashion and lifestyle with millions of viewers on over 300 television shows including regular guest spots on Mars Venus, Good Day LA, Richard Simmons' Dream Makers, Home and Garden Television, and Caryl & Marilyn Real Friends (ABC), and appearances on The Joan Lunden Show pilot, Good Morning America, Fashion Television (FT), Entertainment Tonight, Leeza, and Simply Style. She also played herself in a cameo appearance on the soap opera Bold & Beautiful.An award-winning content provider for the Internet, Arroz has launched a number of websites including the highly acclaimed womens community site Realsize.com, Kiddo.com, a startup childrens apparel website, SylviasSecret, the worldÕs largest online bra boutique, and CheesesStoreBH.com, purveyor of fine cheeses to the stars.
With over 15 years of experience in the fashion and lifestyle arena, Arroz has worked closely with companies merchandising their lines for television and print, interpreting trends, and implementing new product launches.
As spokesperson, Arroz has interviewed celebrities and other notables. Arroz' body of work includes pitching and producing over 200 television segments including Extra, Sally Jesse Raphael, Discovery Channel, HGTV, and PAX. She has styled over 100 national television commercials, produced fashion layouts and ads for numerous women's magazines, and has done major product placement for television and print.
Arroz has also worked with a variety of internationally renowned celebrity hairstylists including Jose Eber, Christophe, and Juan Juan. As marketing director and spokesperson for Carole Little, a well-known California fashion designer, Arroz represented Carole Little on HSN (Home Shopping Network) and Q2 (the former upscale shopping channel for QVC).
The former Editor-in-Chief of Big Beautiful Woman (BBW) and Maternity Fashion & Beauty magazines, Arroz was also the spokesmodel for For You from Spiegel, a division of the Spiegel catalog. Arroz has worked with a diverse group of fashion retailers and educational institutions including the California Mart, the Fashion Institute of Design & Merchandising (FIDM), Brooks College, Image Communications International, Nordstrom, Woodward and Lathrop, Robinson's, Foley's, Saks Fifth Avenue, Jordon Marsh, Bullock's Woman, A & S, Parisian, Kaufmann's, Dillard's, Famous Barr, Meier & Frank, Lane Bryant, and The Learning Annex.
Arroz has published numerous articles on fashion and fitness and is currently writing a motivational book entitled
IF YOU CAN WEAR THAT,
YOU CAN BE THAT.KYRIAN CORONA
has been designing and executing imaginative and effective creative communications programs for over 12 years. Her talents include developing marketing strategies, new product launches, media relations, copy writing, creative direction, and producing special events. She has worked on the corporate and agency level, directing both trade and consumer programs.An award-winning content provider for the Internet, Ms. Corona recently won top honors from iVillage for her work on Realsize.com, a highly acclaimed online community providing real information for real women. A pioneer in new economy marketing, she has launched numerous websites including Kiddo.com (children's apparel), SylviasSecret.com (world's largest online bra boutique, CheeseStoreBH.com (purveyor of fine cheeses to the stars) and StyleU4ea.com (B2B serving the $40 billion beauty industry).
Ms. Corona began her career at Lewis & Associates, a top Los Angeles public relations and advertising agency, where she worked on accounts ranging from high-profile commercial and residential real estate projects to professional services. Ms. Corona's activities included writing and production of all printed materials, special event coordination, product publicity, ad campaigns, and developing marketing plans. After her tenure at Lewis & Associates, Ms. Corona started her own consulting business, developing an extensive client list ranging from fashion to food and fitness. Her activities have included developing public relations/marketing programs for licensees of Walt Disney Pictures (apparel and accessories), working on the North American launch of Replay jeans, and creating and executing a national program for IHOP's Tournament of Roses "Dream Up Our Float" contest.
In the realm of special events, Ms. designed and executed a public relations/marketing campaign for an international conference sponsored by the City of Moscow and The Russian magazine. This exciting and newsworthy venture attracted over 300 top business and government officials from Russia, members of the U.S. State Department, and senior executives from top multi-national corporations. The conference garnered national and international press including the Los Angeles Times, Beverly Hills Courier, Daily News, Voice of America and numerous publications throughout Russia and the CIS.
Ms. Corona resides in Studio City, California with her rabbit Edward Hopper. She enjoys Pilates, power hikes in the Santa Monica Mountains, and composing music.
